Troy Lee Designs is an American action sports apparel (mx & mtb) and custom paint company, founded in 1981.
They are in their own words: the place where “The World’s Fastest Racers” go when only the best will do.
But who owns the company?
That, and more, is what we’ll help you with here.
Who owns Troy Lee Designs (TLD)?
Troy Lee Designs is owned by 2 Ride Holding SAS.
2Ride Group bought TLD in March 2022.
2RH bought the company from previous owners SBJ Capital. Unfortunately (for us) both parties have agreed not to disclose any financial details.
Note: To our knowledge Troy Lee is still retaining a majority.
About 2Ride Group
2Ride is headquartered in Marseille (France) and is the parent company of the Shark, Nolan, Segura, Bering and Cairn Sport brands.
They are a key European player in the manufacturing and distribution of protective equipment for motorcyclists, cyclist and skiers.
2RH is majority owned by Eurazeo, the largest private equity fund based in France.
Previous owners of Troy Lee Designs
U.S. investment firm SBJ Capital invested in TLD, in December 2016.
At closing of the transaction SBJ named Dave Bertram as the TLD’s new CEO. He has since been replaced.
Spanos Barber Jesse & Co. (SBJ)
SBJ Capital manages a private investment fund with over $400 million of committed capital from offices in the San Francisco Bay Area and Dallas.
SBJ invests in lower middle-market consumer, business services and healthcare services companies.
Troy Lee
Before SBJ invested in TLD it was 100% owned by Troy Lee himself. But Troy still owns the majority of the company.
Who started the company?
Troy Lee started what was the first step to TLD 1981 in Corona, California.
Troy Lee was a sign painter. Painting anything from airplanes, mailboxes and helmets. Eventually more and more of his pro racing friends wanted custom painted motocross helmets. So Troy Lee Designs was born.
Besides the custom painting of helmets, he also offered custom-made visors. Visors which he designed and made himself.
The first product they designed and manufactured was a mountain bike helmet. Later that grew into a complete line of apparel, protection equipment and helmets.
TLD started to develop a line of motocross gear in 1998. By 2004 that had grown to a full line of motocross gear.
And the rest is, as they say, history!
Where is Troy Lee Designs headquarters?
Troy Lee Designs headquarters is located in Corona, California in the United States.
The company also have stores in Laguna Beach, California, USA (flagship store) and one in Whistler, BC, Canada.
Conclusion
- Troy Lee Design is owned by 2 Ride Holding SAS. They bought the company in March 2022.
- TLD was previously owned by SBJ Capital. They invested in the company in 2016.
- Troy Lee Designs was started by Troy Lee in 1981. Troy still owns a majority of the company shares.
Hopefully we have been able to answer your TLD questions. But if something is unclear, or you got additional questions, let us know!
