Thor Mx Racewear

Thor MX – About the brands fairytale

Thor Motocross is one of the larger brands within the MX apparel industry.

A fun fact is that that it was founded by the Swedish racer Torsten Hallman, a legend in our sport.

Founded in San Diego, Kalifornien in 1968.

About Torsten Hallman

Torsten HallmanTorsten has become world champion in the 250cc class 4 times and has 37 Grand Prix wins on the merit list. He is also one of the Europeans who participated and really introduced the motocross sport for Americans in the late 1960s.

Husqvarna, the brand he was riding for at the time, wanted to enter the US market and Torsten went over to market the brand. He rode 23 races and won everyone and went undefeated.

How the brand THOR came together

After his career ended, he became a dealer in Sweden and also started to sell pants and gloves at races. This he did from the trunk of his car.

The dealership grew and so did the popularity of the gear he created. This then leads to the launch of THOR motocross gear.

The brand name Thor stands for – Torsten Hallman Original Racewear.

Torsten eventually sold the brand to the American company LeMans Corporation in the late 90’s. They then continued to develop and grow the product range. Now the company is one of the leaders in off-road racing apparel and have heavily influenced the look and function of motocross riding gear.

Thor and the Riders

Thor MX Logga

Thor Mx has over the years supported a lot of big names such as Jeremy McGrath, Rick Johnsson, Jeff Emig and the biggest star of recent time Ryan Villopoto.

Thor takes pride in working with the best and also make sure to use their expertise. They are working closely with the riders and users to make sure that the products are as good as they can be. With 40 years of experience, the brand is known for superior quality and function.

Thor combines design and marketing with superior distribution through Parts Unlimited to reach its thousands of dealers and consumers.

Get Social with THOR

Here are the different channels where you can interact with the brand:

About the Author Tobi

I have been riding Motocross & Enduro for almost all of my life. Add to this a great interest in mountain biking. What you then get is a two-wheel combination that makes it somewhat easy to run this site :)