Fox Racing Motocross

Fox Racing Motocross

Fox Racing, or Fox Head Inc as the company is called, is the worlds best-selling brand in motocross gear.

They have established themselves as the number one brand by developing great products and using the best MX riders to promote them. That way, they have created an image that many people look up to and want to identify with.

Legends such as Ricky Carmichael, James Stewart, Jeremy McGrath, Rick Johnsson and Mark Barnett have all worked with Fox and helped them to develop and build this magnificent brand.

The Fox brand history

Första Fox loggan

Fox Motocross first saw it’s light in the early 1970’s, Geoff Fox started to distribute European products to the American market under the company name Moto-X Fox.

During this time the suspension revolution surfaced in the MX world. Geoff and his brother Gabe saw what was about to happen and went into this market as well. All to establish the Fox name.

Next marketing move was to start their own racing team, Team Moto-X, and this happened in 1977. They wanted to show that their suspension products were superior.

Fox Racing - Team Moto-x

Picture of the Moto-x Team. Credit: Geoff Fox

The racers in team Moto-X Fox wore Fox own handmade gear. The apparel was very colorful and quickly became a hit among fans and other racers.

When the questions about the gear kept coming, Geoff recognized the opportunity and changed the direction of the brand. The company’s first national championship came in 1980 when Mark Barnett won the title. Soon after the first one the titles just kept coming and to this date, the company has won over 40 national championships.

Where and What the Brand, Fox, is Today

Today the brand Fox is more than a motocross apparel and gear brand. They have extended their range of products and also entered a lot of other sports. For example, surfing, skateboarding, and snowboarding.

Fox Head Logo

The brand is also a very large player in streetwear and lifestyle clothing.

To further show that the company is so much more than just mx the company changed their trading name in 2006 from Fox Racing to Fox Head inc.

Today, the Fox head logo is one of the most recognized apparel logos in the world!

Fox and Social Networks

Interact with Fox via these channels:

If you would like to know more about the history of Fox Racing. Visit Pulpmx – there you’ll find some really good and interesting material, pictures and old ads.

About the Author Tobi

I have been riding Motocross & Enduro for almost all of my life. Add to this a great interest in mountain biking. What you then get is a two-wheel combination that makes it somewhat easy to run this site :)